Our purpose is to:

• encourage individuals to improve the quality of their lives
• encourage individuals to improve the quality of their relationships with others
• encourage individuals to take responsibility for their own lives
• encourage individuals to take responsibility for their own communities/society
• promote freedom, equality and cooperation in all that we do

Our vision is to:

• create a free resource to assist individuals with their own self-awareness and self-care, personal development and psychological education
• help to demystify the wonderful and frightening world that makes up our own inner workings
• turn complicated insights and concepts into bite-sized nuggets of practical wisdom
• reduce distress and improve the life satisfaction levels of our communities, one person at a time
• make self-awareness an everyday, easily assessible and acceptable pursuit
• bring self-awareness workshops into mainstream consciousness, alongside weight-loss classes, yoga, adult learning, AA meetings, among others.
• campaign for greater self-care and self-awareness in all areas of public and private life, e.g. education, health, work, social and care service, home
• encourage our society to move away from a prescriptive, pharmaceutical, coercive and blaming approach to matters of the head and heart
• reduce the stigma of distress by using a different approach and terminology to that of the medical model

My Self Detective Account: a user's guide