Statement of purpose
Our purpose is to:

- encourage individuals to improve the quality of their lives
- encourage individuals to improve the quality of their relationships with others
- encourage individuals to take responsibility for their own lives
- encourage individuals to take responsibility for their own communities/society
- promote freedom, equality and cooperation in all that we do
Our vision is to:

- create a free resource to assist individuals with their own self-awareness and self-care, personal development and psychological education
- help to demystify the wonderful and frightening world that makes up our own inner workings
- turn complicated insights and concepts into bite-sized nuggets of practical wisdom
- reduce distress and improve the life satisfaction levels of our communities, one person at a time
- make self-awareness an everyday, easily assessible and acceptable pursuit
- bring self-awareness workshops into mainstream consciousness, alongside weight-loss classes, yoga, adult learning, AA meetings, among others.
- campaign for greater self-care and self-awareness in all areas of public and private life, e.g. education, health, work, social and care service, home
- encourage our society to move away from a prescriptive, pharmaceutical, coercive and blaming approach to matters of the head and heart
- reduce the stigma of distress by using a different approach and terminology to that of the medical model
My Self Detective Account: a user's guide